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Senator Charles Schumer Calls for FDA Investigation of YouTube-Backed Energy Drink PRIME, Citing Health Risks for Young Followers

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Key takeaways:

  • Senator Charles Schumer has called on the FDA to investigate PRIME, an energy drink backed by two YouTube stars.
  • PRIME contains high levels of caffeine, which has raised concerns among health experts and lawmakers.
  • The American Academy of Pediatrics has warned that caffeine can be dangerous for children and adolescents, and recommends that they should not consume energy drinks.

Senator Charles Schumer has called on the Food and Drug Administration to investigate PRIME, an energy drink backed by two of YouTube’s most popular stars, Logan Paul and KSI. The beverage has become a popular status symbol among their young followers.

Schumer, a Democrat from New York, said in a statement on Sunday, “One of the summer’s hottest status symbols for kids is not an outfit, or a toy—it’s a beverage. But buyer and parents beware because it’s a serious health concern for the kids it so feverishly targets.”

PRIME was launched last year and quickly gained popularity among children. It contains high levels of caffeine, which has raised concerns among health experts and lawmakers. The FDA has yet to comment on the situation.

The American Academy of Pediatrics has warned that caffeine can be dangerous for children and adolescents, as it can lead to anxiety, headaches, and other health issues. The organization recommends that children and adolescents should not consume energy drinks.

It is unclear what action the FDA will take in response to Schumer’s call for an investigation. In the meantime, parents and buyers are advised to be aware of the potential health risks associated with PRIME.

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