Taco Bell has won a major victory in its quest to make “Taco Tuesday” free of trademark restrictions, with Taco John's formally abandoning its decades-old claim to own the phrase in 49 states. Taco Bell's victory means that the phrase “Taco Tuesday” is now free for all to use, a major win for the company and taco lovers everywhere. However, the dispute is still ongoing in New Jersey, where Gregory’s Restaurant & Bar is still fighting Taco Bell over the exclusive right to hold “Taco Tuesday” promotions.
Posts tagged as “the U.S. Patent and Trademark Office”
The Supreme Court will hear a case involving the trademark of the phrase "Trump Too Small" on t-shirts and hats, which is a double entendre referring to a joke made by Senator Marco Rubio during the 2016 Republican presidential primary debate. The case, Vidal v. Elster, will decide whether California lawyer Steve Elster can register the trademark, and could have far-reaching implications for the First Amendment if the Supreme Court rules in favor of Elster. The Supreme Court has not yet set a date for the hearing.
Taco Bell has declared a mission to liberate "Taco Tuesday" and has filed a petition with the U.S. Patent and Trademark Office to cancel the trademark currently owned by Taco John's. The company is arguing that the phrase should be freely available to all who make, sell, eat and celebrate tacos. Taco Bell is not seeking any financial compensation from Taco John's, but rather to ensure that the phrase is available to all. The U.S. Patent and Trademark Office will now review the petition and make a decision on the trademark.