Mattel has announced a collaboration with the LeBron James Family Foundation to release a Ken doll modeled after basketball star LeBron James, marking the first time a professional male athlete has been depicted as a Ken doll. This new addition is part of Mattel's "Kenbassador" series, which aims to diversify its offerings and celebrate the 65th anniversary of the Ken character. LeBron James expressed his excitement about the collaboration, emphasizing the importance of role models and how they can inspire young individuals, aligning with Mattel's commitment to expanding representation within its product lines.
Posts tagged as “Mattel”
Stevie Nicks was honored with her own Barbie doll at her Madison Square Garden concert in New York on Sunday. The doll, modeled after Nicks' appearance on the cover of Fleetwood Mac's 1977 album "Rumours," is a perfect encapsulation of the two-time Rock and Roll Hall of Fame inductee and her bewitching style. Already sold out, the doll is a fitting tribute to the iconic singer and her legacy, and a reminder of the battles she has fought and the lessons she has learned throughout her career.
Warner Bros. Discovery's "Barbie" movie, starring Margot Robbie and Ryan Gosling and directed by Greta Gerwig, has been a huge success, making an estimated $65 million on its opening weekend and sparking conversations about the iconic Mattel doll. The movie has raised the intriguing question of whether it is a feminist movie, and has been a testament to the power of the Barbie brand and the potential of the film industry.
Mattel has released a new Barbie doll honoring Hollywood icon Anna May Wong in honor of Asian American and Pacific Islander Heritage Month. Anna Wong, the niece of Anna May Wong, worked with Barbie to develop the doll, which she says is an "incredible tribute" to her aunt. Lisa McKnight, executive vice president and global head of Barbie & Dolls at Mattel, said that the company was "proud to continue to increase representation in the toy aisle." The Anna May Wong Barbie doll is available for purchase on the Barbie website.
Mattel has released a Barbie doll representing a person with Down Syndrome, designed in collaboration with the National Down Syndrome Society to accurately portray the condition. The doll's clothing and accessories carry special meaning, and Mattel hopes it will help promote awareness and acceptance of people with Down Syndrome and inspire a more inclusive world. The National Down Syndrome Society is also thrilled with the project, hoping it will help children with Down Syndrome feel represented and celebrated.
Companies are increasingly utilizing AI technology to create new products and marketing content. CarMax is using generative AI to summarize customer reviews, Coca-Cola is using it to create new marketing content, Mattel is using DALL-E to come up with ideas for new Hot Wheels toy cars, and Instacart is integrating ChatGPT to answer customers’ food questions. AI technology is becoming an important tool for businesses to create innovative products and content.