Mattel Unveils LeBron James Ken Doll in Historic Collaboration with LeBron James Family Foundation, Celebrating Diversity and Role Models in Toy Industry

Mattel, the company behind the iconic Barbie brand, has announced a collaboration with the LeBron James Family Foundation to release a Ken doll modeled after the renowned basketball player LeBron James. This marks the first time a professional male athlete has been depicted as a Ken doll, as revealed in a statement from Mattel. The announcement was made from El Segundo, California, where the company is headquartered.

The new Ken doll is part of Mattel’s “Kenbassador” series, which aims to expand the range of Ken dolls available to consumers. The series will celebrate the 65th anniversary of Ken’s character next year, and the introduction of the LeBron James doll is a significant addition to this lineup. The doll is set to be available for purchase starting April 14, as part of the company’s ongoing efforts to diversify its offerings and appeal to a broader audience.

LeBron James, known not only for his achievements on the basketball court but also for his activism, authorship, and philanthropy, expressed his excitement about the collaboration. Reflecting on his own experiences, James highlighted the importance of role models and the impact they can have on young individuals. He noted that having figures to look up to during his youth played a crucial role in shaping his aspirations and dedication.

The introduction of the LeBron James Ken doll underscores Mattel’s commitment to celebrating diverse role models and expanding the representation within its product lines. By partnering with the LeBron James Family Foundation, Mattel aims to inspire children through the story of a figure who exemplifies hard work and dedication. This collaboration not only adds a new dimension to the Ken doll series but also aligns with broader efforts to reflect a wide array of real-world figures in the toy industry.