Presley Gerber dies at 27

Presley Gerber, the model and son of Cindy Crawford and Rande Gerber, has died at 27, a family spokesperson confirmed to CBS Los Angeles.

Gerber died Sunday at a rehab facility, according to records from the Los Angeles County Medical Examiner’s Office cited by CBS and the BBC. A cause of death was not immediately listed.

“The family is asking for privacy during this very difficult and painful time,” Allie Jenkins, a representative for Crawford and Rande Gerber, told CBS, the BBC reported.

Gerber followed his mother into modeling, as did his younger sister, actor and model Kaia Gerber. The BBC reported that he made his runway debut for the Italian label Moschino at age 16 and later modeled for brands including Burberry, Dolce & Gabbana and Bottega Veneta.

His father, Rande Gerber, is a businessman who co-founded the Casamigos tequila brand with George Clooney.

In 2018, Presley Gerber and Crawford re-created her well-known 1992 Pepsi advertisement for Super Bowl LII. Gerber was 18 at the time.

“Just as a mother, we drove to work together that day and we shared the same trailer. And when he was doing his thing, I was just a proud mom watching from the sidelines, trying not to annoy him,” Crawford told CBS at the time.

In recent years, Gerber had spoken publicly about his mental health challenges and drug use, the BBC reported. In a 2023 appearance on the Studio 22 podcast, he said he hoped sharing his experience could help others.

“Having struggled with mental health, depression and some other things that come along with that, I think that whether I help one person or a hundred people get out of that place that I was in at one point in my life, that’s all I need to do,” he said.

Kaia Gerber also discussed her brother’s struggles with addiction in American Vogue this month, according to the BBC.

“When something like that happens in a family, it kind of levels everyone,” she said. “I think that’s also why I started to self-identify as the easy one and never wanted to ask for help.”