Key takeaways:
- Meta Platforms (META.O) launched a new subscription service, Meta Verified, which allows users to verify their accounts with a government ID and receive a blue badge.
- The service will initially be available in Australia and New Zealand before expanding to other countries as part of a testing program.
- Meta Verified is part of Meta’s effort to help content creators grow and build communities and protect users from fraudulent accounts.
Meta Platforms (META.O) announced on Sunday the launch of their new subscription service, Meta Verified, which will allow users to verify their accounts with a government ID and receive a blue badge. The service, which will be available for Instagram and Facebook, will offer extra protection against impersonation and will be priced starting at $11.99 per month on the web or $14.99 a month on Apple’s iOS system and Android.
The service will initially be available in Australia and New Zealand before expanding to other countries as part of a testing program. CEO Mark Zuckerberg said in a statement that the new feature is about “increasing authenticity and security across our services.”
Meta’s subscription service follows Twitter’s announcement last month that Twitter Blue will be priced at $11 per month. Those with the blue badge will receive “extra impersonation protection” and other benefits.
The subscription service is part of Meta’s effort to help content creators grow and build communities. The company believes that the service will help protect users from fraudulent accounts and give them more control over their online presence.
Meta Verified is the latest in a series of subscription services that are being offered by social media companies. It remains to be seen if the service will be successful in helping content creators and users protect their accounts.
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