Anheuser-Busch InBev, the world's largest brewer, reported a 10.5% decline in U.S. revenue in the second quarter of 2020 due to a drop in Bud Light sales, which has slipped into second place behind Modelo Especial. The company attributed the decline to a conservative backlash against a campaign featuring transgender influencer Dylan Mulvaney. ABInBev is attempting to boost sales with new products and marketing campaigns, and remains optimistic about the future.
Posts tagged as “Dylan Mulvaney”
Anheuser-Busch announced on Wednesday that it would be laying off 350 employees, mostly from corporate positions, in order to recover from the fallout of a campaign involving a trans influencer. The layoffs will not include frontline staff and will affect less than 2% of the company's 18,000 employees. The company is seeking to recover from the campaign and adjust to the changes, with the effects of the layoffs yet to be seen.
Florida Gov. Ron DeSantis is calling for a review of the state's pension fund holdings in Anheuser-Busch InBev, Bud Light's parent company, after a promotion with transgender influencer Dylan Mulvaney sparked a boycott from some conservatives. DeSantis is concerned that the Florida State Board of Administration may have breached legal duties owed to its shareholders and is considering all options to protect the SBA and retirees, including a possible shareholder action. He is also looking to ensure that the pension funds of Florida's hardworking law enforcement officers, firefighters, and first responders are managed prudently and not used to subsidize an ideological agenda.
Dylan Mulvaney, a transgender TikTok star with 10.6 million followers, has accused Bud Light of failing to support her after a promotional campaign with the company led to transphobic hate. Mulvaney claims Bud Light never reached out to her after the backlash and only sent her a personalized can with her face on it. She has since received an outpouring of support from her fans and other influencers, but Bud Light has yet to comment on the situation.
Anheuser-Busch InBev Reaffirms Commitment to Supporting LGBTQ+ Community Despite Right-Wing Backlash
Anheuser-Busch InBev Reaffirms Commitment to Supporting LGBTQ+ Community Despite Right-Wing Backlash
Anheuser-Busch InBev, the parent company of Bud Light, has reaffirmed its commitment to supporting the LGBTQ+ community in spite of right-wing backlash over an advertising campaign featuring transgender influencer Dylan Mulvaney. CEO Brendan Whitworth has emphasized the company's core values of inclusivity and "bringing people together," and Bud Light has stood by Mulvaney despite criticism. Mulvaney has used her platform to advocate for the company, and Bud Light will continue to support the LGBTQ+ community regardless of the backlash.
Transgender influencer and activist Dylan Mulvaney has broken her silence after her partnership with Bud Light prompted backlash from conservatives. In her first TikTok in roughly three weeks, Mulvaney shared a video statement on Instagram, expressing her confusion over the need to dehumanize and be cruel. Her message of love and understanding has resonated with many, sparking a debate about the role of corporations in promoting LGBTQ+ rights.