Key takeaways:
- ESPN and Penn Entertainment have entered into a $2 billion agreement to rebrand Penn’s Barstool Sportsbook as ESPN BET.
- The new platform will allow fans in the U.S. to engage in sports betting and will be available this fall in 16 states.
- This is the first time that ESPN has put its brand on a gambling platform, and the two companies are hopeful that the new platform will be successful.
ESPN, the Disney-owned sports broadcaster, has announced a new partnership with sports betting giant Penn Entertainment. The two companies have entered into a $2 billion agreement, which will see Penn Entertainment’s Barstool Sportsbook rebranded as ESPN BET. The new platform will be available to use this fall in the 16 states where betting is legal and Penn Entertainment is licensed.
Jimmy Pitaro, the chairman of ESPN, said in a press release that the company’s primary focus is to serve sports fans. He believes that the combination of ESPN’s audience and Penn’s operational expertise and technology will provide a great opportunity to serve the growing number of consumers interested in betting.
The new ESPN BET platform will allow fans in the U.S. to engage in sports betting. Penn Entertainment is rebranding its current platform to become ESPN BET, and the two companies are confident that the new platform will provide a great experience for sports fans.
This is the first time that ESPN has put its brand on a gambling platform, and the two companies are hopeful that the new platform will be successful. ESPN BET will be available to use this fall in the 16 states where betting is legal and Penn Entertainment is licensed.
Be First to Comment