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Apple Unveils Ambitious Vision Pro Virtual Reality Headset, Priced at $3,499

Image courtesy of media-cldnry.s-nbcnews.com

Key takeaways:

  • Apple Inc. unveiled its most ambitious hardware effort since the iPhone: the Vision Pro virtual reality headset.
  • Dan Ives, a technology analyst at Wedbush Securities, believes that Apple’s late entry into the virtual reality market may be beneficial.
  • The Vision Pro headset is now available for purchase, and Apple is hoping that it will become a major player in the virtual reality market.

Apple Inc. unveiled its most ambitious hardware effort since the iPhone on Monday, June 5th, 2023: the Vision Pro virtual reality headset. The device, which features both virtual reality and augmented reality technology, is priced at $3,499.

The announcement was made by Apple CEO Tim Cook at the end of a lengthy presentation, using the “one more thing” phrase that was popularized by the company’s late co-founder Steve Jobs. Apple is entering a growing market that has already been explored by competitors such as Google and Facebook owner Meta.

Dan Ives, a technology analyst at Wedbush Securities, believes that Apple’s late entry into the virtual reality market may be beneficial. By waiting for other companies to test the market first, Apple can use the data to refine their product and make it more competitive.

The Vision Pro headset is the latest addition to the wider virtual reality market, which includes Meta’s Quest, Valve’s Index, and a variety of other products. Apple also announced new versions of its Macbook laptops and updated operating systems for most of its hardware.

The Vision Pro headset is now available for purchase, and Apple is hoping that it will become a major player in the virtual reality market.

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