Key takeaways:
- The royal family is a major part of the crown’s brand, and the King’s coronation marks the beginning of his reign.
- Royals fans gathered along The Mall to cheer and wave flags as the royal family waved back.
- The coronation of King Charles III marks the beginning of a new era for the British monarchy, and it involves navigating scandals and tricky family relationships that could tarnish his reign and the monarchy itself.
On Friday afternoon, King Charles III, the Prince and Princess of Wales, and their son and heir William made an unexpected stop to greet supporters outside Buckingham Palace, just one day before the monarch’s coronation ceremony. The royal family is a major part of the crown’s brand, and the King’s coronation marks the beginning of his reign.
Cele Otnes, co-author of “Royal Fever: The British Monarchy in Consumer Culture”, said that the royal family is one of the most visible and tenuous aspects of the crown’s overall brand. King Charles III famously waited a lifetime to wear the crown, and now he must navigate scandals and tricky family relationships that could tarnish his reign and the monarchy itself.
Royals fans gathered along The Mall, a broad, tree-lined avenue that leads straight to the front gate of Buckingham Palace, and pushed toward fences as they caught sight of the king’s Bentley State Limousine rolling toward the palace. The crowd cheered and waved flags as the royal family waved back.
The coronation of King Charles III marks the beginning of a new era for the British monarchy. With his coronation this weekend, the real royal work begins, and it involves navigating scandals and tricky family relationships that could tarnish his reign and the monarchy itself.
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