Just Born Quality Confections announced the death of Ira “Bob” Born, the “Father of Peeps”, on Monday. He was credited with pioneering the way the chick-shaped candies are made, and designed the machine that deposits them. His legacy will live on through the Peeps Marshmallow Chicks, and he will be remembered as a tireless and passionate advocate for the candy industry.
Posts tagged as “Sam Born”
Ira "Bob" Born, the "Father of Peeps" and executive of Just Born Quality Confections, passed away peacefully on Sunday. Born was born to Russian immigrant Sam Born, who founded the family-owned company shortly before his son's birth. He is best known for mechanizing the process to make marshmallow chicks, a popular Easter treat, and for his dedication to the company.