Overstock.com has breathed new life into the iconic home goods retailer, Bed Bath & Beyond, by relaunching the website under its new ownership. Customers can take advantage of a number of perks, such as up to $50 of loyalty reward points reinstated from former Bed Bath & Beyond customer accounts, 20% off, transfer of membership, and all current rewards for members of Club O. Furthermore, anyone who downloads the new Bed Bath & Beyond mobile app will receive 25% off their initial purchase. The relaunch of Bed Bath & Beyond marks a new chapter for the retailer, which is sure to be a success with the combination of Bed Bath's brand name and Overstock's business model.
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Overstock.com has won an auction for the bankrupt Bed Bath & Beyond's intellectual property and digital assets for $21.5 million, allowing them to continue selling the retailer's goods online. JOWA Brands was selected as a backup bidder for Bed Bath's Wamsutta brand. The sale of Bed Bath & Beyond's assets marks the end of an era for the home goods retailer, with the future of its brick-and-mortar stores uncertain.