Anheuser-Busch Announces Leadership Changes in Wake of Bud Light Sales Drop

Anheuser-Busch, the world’s largest beer company, has announced that its U.S. Chief Marketing Officer Benoit Garbe will be leaving the company at the end of 2023. The announcement comes months after the company’s Bud Light brand lost its position as the top beer brand in the country.

The company said that U.S. Chief Commercial Officer Kyle Norrington will take charge of marketing activities in the wake of Garbe’s departure. Anheuser-Busch CEO Brendan Whitworth said in an emailed statement that the senior leadership changes will help the company “accelerate our return to growth as we continue to focus on what we do best — brewing great beer for everyone and earning our place in moments that matter.”

The move follows a public backlash over a promotion that led to a sharp drop in sales of Bud Light, one of the company’s most important products. The company said other sales leaders will report directly to Whitworth.

Garbe joined Anheuser-Busch in 2021 and said in a statement that he is looking forward to “embarking on a new chapter in his career.” He thanked the company for the opportunity to work with them and said he is proud of the work he has done.

Anheuser-Busch is the world’s largest beer company and has been a leader in the industry for decades. The company is hoping that the leadership changes will help them regain their position as the top beer brand in the country.