OpenAI announced it will discontinue its Sora AI video app and API due to declining popularity and a strategic shift toward robotics research focused on real-world physical tasks. Despite Sora’s initial success and a major partnership with Disney, the app faced controversies over copyright and misuse of likenesses, contributing to its challenges. The closure aligns with OpenAI’s broader refocusing efforts following a massive funding round and plans for an upcoming IPO, prioritizing projects with greater impact potential.