Linda Yaccarino, the current Chairman of Global Advertising and Partnerships at NBCUniversal, is reportedly in talks to become the new CEO of Twitter. If appointed, she would be the first female CEO of the company and the first executive from outside of the tech industry to lead the company. Yaccarino has a strong relationship with advertisers and marketing groups, which could help quell the ongoing concerns companies have with Twitter following CEO Elon Musk's takeover.
