PepsiCo has announced the acquisition of the prebiotic soda brand Poppi for nearly $2 billion, marking a strategic move to expand its presence in the health-conscious beverage market. Founded in 2016, Poppi has gained popularity with its low-calorie, prebiotic-infused sodas, aligning with the industry's trend towards functional and wellness-oriented products. This acquisition underscores PepsiCo's strategy to adapt to changing consumer preferences and highlights the growing interest in the prebiotic soda category, a competitive space also being explored by rivals like Coca-Cola.
