Key takeaways:
- The City of San Francisco has opened a complaint and launched an investigation into a giant “X” sign that was installed on top of the downtown building formerly known as Twitter headquarters.
- San Francisco police stopped workers from removing the brand’s iconic bird and logo from the side of the building, citing safety concerns.
- The City of San Francisco is now investigating the installation of the “X” sign, as any replacement letters or symbols would require a permit to ensure “consistency with the historic nature of the building” and to make sure additions are safe.
The City of San Francisco has opened a complaint and launched an investigation into a giant “X” sign that was installed on top of the downtown building formerly known as Twitter headquarters. The sign was installed by the building’s owner, Elon Musk, as part of his rebranding of the social media platform.
On Monday, San Francisco police stopped workers from removing the brand’s iconic bird and logo from the side of the building, citing safety concerns as the workers had not taped off the sidewalk to protect pedestrians from any falling debris.
The City of San Francisco is now investigating the installation of the “X” sign, as any replacement letters or symbols would require a permit to ensure “consistency with the historic nature of the building” and to make sure additions are safe.
The investigation is ongoing, and the City of San Francisco has not yet commented on the outcome of the investigation. It is unclear if the “X” sign will remain on the building or if it will be removed.



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